Growth & Analytics / Austin, TX

Building AI agents that run real e-commerce operations.

I own the growth number and build the systems that move it. Partner at ZenSupply, with twenty years before that from data engineering into growth. Lately I hand real work to agents, and write about what holds up and what breaks.

Russell Lobban
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What I'm building

Agents, data, and the tooling underneath
Operating system

A second brain that runs my day

It reconstructs my day from Basecamp, email, Slack, meeting summaries and the code I shipped, pulls the numbers from the warehouse, and hands me back the signal. It built this site.

Meet Atlas →
Agents

An agent with the checkbook

An AI agent makes and executes the day-to-day ad decisions on a live Amazon account of mine: real budget, real bids, on its own. It escalates only the calls it shouldn't make alone.

Data

The platform under the number

The warehouse, the pipelines, and the reporting a whole team runs on. Every decision traces back to it.

Build vs buy

Tools I build instead of rent

Replacing bought software with engines built in-house, and wiring AI into how products actually grow.

I'm starting to publish what I'm building on LinkedIn. Some of it works, some of it breaks in interesting ways, all of it is real.

Follow along